All the best for 2016! Mine started off kind of hot by Alrik Swagerman

Every new years evening local crews at the beaches of The Hague build the largest fires possible. As a competition, but foremost to celebrate the new year. This year they built the largest fire ever, broke all records and got a mention in the Guinnes book of records. I captured different stages of the fire and was so amazed by the size and heat of it all. At some point I was afraid I would burn my eyebrows and melt my camera, but luckily didn't. I'll put together an edit and post it here.  

ANNOUNCING World Press Photo NEXT #05 by Alrik Swagerman

Very excited to announce the online publication of the 12 photo essays of World Press Photo Next#05! View them on

Next#05 offers a view into the future of visual storytelling by showcasing the work of twelve promising photographers, whose talent and passion comes into focus in the World Press Photo Foundation’s annual Joop Swart Masterclass. The last months I've been working with the World Press Photo team, the 12 photographers and mentors to create this site on our Viewbook platform. The photographers have direct access to one Viewbook account and publish their works directly. At first as an 'in progress' behind the scenes view and now the edited series, which they can keep adding to. Very honoured to be working with such passionate people!

Eman Helal, Egypt
István Bielik, Hungary
Alejandro Cegarra, Venezuela
Victor Dragonetti, Brazil
Édouard Elias, France
Capucine Granier-Deferre, France
Noriko Hayashi, Japan
Arash Khamooshi, Iran
Evgeny Makarov, Germany
Guy Martin, UK
Wissam Nassar, Palestinian Territories
Christian Werner, Germany

Concepting and project management by Rebecca Simmons (WPPh)
Partnership, concepting and website realisation by Alrik Swagerman
Concepting and Graphic Design by Teun van de Heijden (Heijdens Karwei)
Site editing by Volkan Duvan (WPPh)

Dutch Water Gliders (4K) by Alrik Swagerman

On a frigid afternoon a couple of young men in black suits enjoy a small clean swell at the Dutch coast. Actually on an artificially created sandbar just in front of my house.

Featuring : Olaf de Vries (Ollywood), Daniel Spaans, Michael Weterings, Kaspar Hamminga
Erik Ringelberg + unidentified watergliders

Filmed and edited by Alrik Swagerman

Music: Sonic Surf, by Gideon Freudmann

I LOVE THE SEASIDE by Alrik Swagerman

A short film for the I Love the Seaside - Surf & Travel guide crowdfunding campaign. The campaign is live now, so check it out and support it at KisskissBangBang! We filmed mostly in South Portugal, on 4K. 

I Love the Seaside publishing

Concept, production, direction and filming by Alrik Swagerman
Script writing by Alexandra Gossink and Dim Rooker
Art direction by Dim Rooker
Production assistance Geert Jan Middelkoop
Edited by Frank van Leeuwen

Deepest gratitude to Thor Jonsson, in memory, for the beautiful drone-footage.


For a new surf and travel guide titled ‘I Love the Seaside’ we’re working on a short film to promote the project and crowdfunding campaign. With numerous locations to shoot in little time we operated as agile and light weight as possible. We’re currently working on the edit.

Writer Alexandra Gossink, Art director Dim Rooker, Fixer Geert Jan Middelkoop, editor Frank van Leeuwen and me producing, directing and shooting.

A couple of behind the scenes snaps of us shooting in South Portugal.



Over the past couple of months a lot has been happening and I like to update you on some goodly changes in my working life. After six years co-founding and working on I've decided to make space for new adventures. Viewbook is running well and my brother and current CEO Rien Swagerman will keep leading the company and innovating the platform. For me its been six incredible years and now I've decided to fully focus on creating branded content, short films and online experiences with and about the amazing people around me. For companies and brands that want to connect with real people and real stories. About creative expressions and explorations. The ideas for new web-documentary series and media events are flowing freely and from today on I'm open for new business and assignments. So check out this new site and I'm looking forward to meet up and talk ideas!


Photo ©  Morgan Maassen