Photography for Photographers
Photographs to intrigue Photographer
We wanted to create a series of photographs that would intrigue photographers who visited the Viewbook.com homepage and trigger them to explore further. To make this happen we figured we needed to work with a photographer who is conscious and has a good understanding of the eye and mind of fellow photographers. We choose photographer Eddo Hartmann and gave him complete freedom to create a photograph that would do this and communicate the values of the Viewbook brand, 'emptiness' and 'imagination'. Look closely. What can you discover in this first photograph?
Additional photographs of Viewbook used in context were made. These images were used for different sections on the Viewbook website and as headers of Viewbook’s social channels.
Concept and photography by Eddo Hartman
Strategy and art buying by Alrik Swagerman
Art direction by Paul Swagerman