RedBull GUTS - Dutch skateboarding talent program
Dutch skateboarding program to discover new young talent with the opportunity for a RedBull sponsor deal
RedBull wanted to reach and connect with the Dutch skateboarding scene and create brand associations. We came up with the concept of a mobile skatepark packed on a modified hummer. A year long tour along large and smaller Dutch cities was set out and for each stop the local skateboarders were invited to jam and show their skills. A photographer captured these sessions and the photos were published on the project website. From all photos the best were selected and these skateboarders were invited for a final contest at the 'Gashouder' in Amsterdam. The two winners won a two-year sponsor contract and were coached and supported by Alrik Swagerman.
Concepting and production of skateboarding program by Alrik Swagerman
Campaign and graphic design by 178 aardige ontwerpers
Photography by Rutger Pauw